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Social Media Advertising Terms

Description of Service

In the interest of a strong partnership and successful advertising campaigns, we have outlined the responsibilities and requirements of our agreement below. These Social Media Advertising Terms are subject to the General Terms, and each term applies unless otherwise agreed in your contract.

Our service

As your digital marketing partner, we will carry out our services with a high standard of care. Our social media advertising services will consist of:

  1. Setup and build
    1. We will facilitate the setup of your paid advertising account with your chosen social media platform and fully build the agreed advertisements, with asset design and copywriting.
  2. Monitoring and optimisation
    1. This will use a range of audience targeting strategies, including:
      1. Demographics.
      2. Interests.
      3. Behaviours.
      4. Connections.
      5. Remarketing.
  3. Transparency and satisfaction
    1. We will provide you with regular reporting and complete ownership of the advertising account. You will also be able to provide service feedback to make sure you are happy with the service provided by us.

Please note: SearchPoint have no control over the algorithms used by social media platforms and therefore cannot take responsibility for any detrimental effects from actions made by you or your chosen social media platforms.


Your responsibilities

For us to deliver our services effectively, there are a few specific requirements for you to consider. These requirements are your responsibility and they are essential to making sure that we can deliver our services properly:

  1. Contact
    1. We will need to have at least one point of contact who will be able to provide login or access details for relevant online accounts and sign off on campaign adverts and content required to promote your business.
  2. Access
    1. To facilitate the delivery of our services, you should provide the required access credentials including, but not limited to:
      1. Social logins.
      2. CMS logins.
      3. Google logins.
      4. Website backend access details.
    2. In the case of e-commerce websites, we may require access to a live product availability feed.
  3. Content
    1. As part of your welcome call, we will request brand guidelines from you. If brand guidelines are unavailable, or otherwise cannot be provided, you will need to confirm the following assets used in marketing efforts:
      1. Fonts.
      2. Colours.
      3. Tone of voice.
      4. Hero images.
      5. Product images.
      6. Videos.
      7. Any other marketing materials relevant to your business for use in advertising.
    2. Any requested content must be provided 7 days before your campaign is due to go live.
    3. If you cannot provide the relevant marketing materials, we will use our internal expertise and creative resources to provide best-practice standard advertising templates.
    4. Any delays may impact the delivery and performance of your campaign.
  4. Advert review
    1. If you would like the final visual sign-off of your advert before it is published, please ensure your account manager is aware of this.
    2. Any suggested amendments to the advert must be submitted 72 hours in advance of the advert’s go-live date, or we may have to publish your advert without the amendments or postpone the advert.
    3. Once live, no major changes to the advert creative can be made.
      1. What constitutes a major or minor change is at the sole discretion of SearchPoint’s creative team.
  5. Budget
    1. You are responsible for ensuring that the agreed budgets are paid to the relevant advertising platform. This agreement to the relevant advertising platform stands alone from any other agreement made by SearchPoint Group.
    2. We will work towards your agreed daily budget, and you will have the flexibility to amend the advertising budget every month.
  6. Compliance
    1. If we will be using your website to send traffic to and capture user data for marketing purposes, you must update your website with a Privacy Policy that states this.
  7. Tracking
    1. To ensure that your campaigns are tracking traffic and are implemented properly, we will require you or your technical representative to access and make changes to your website.
    2. Although you are responsible for ensuring that tracking is implemented on your website properly, our specialists will assist where possible.
    3. After any changes are made to your website by any party, we would recommend that all phone numbers, forms, and any other “calls-to-action” are fully tested by you and your representative. We cannot take responsibility for any loss of traffic, or poor results caused by incomplete phone numbers, forms, or other “calls-to-action”.
  8. Platforms
    1. You must comply with the terms and conditions of any third-party agreement you enter concerning our services, such as advertising platforms.


Our complaints procedure is geared to resolve any client concerns quickly and efficiently. If there are any concerns, please email support@searchpointmedia.co.uk or contact your Account Manager with your specific complaint and relevant information. If your complaint is not resolved within 48 hours, it will then be escalated to a senior member of staff. Your relationship with your Account Manager is essential to making our partnership work, so your point of contact at SearchPoint may be subject to change.


The process for cancelling your contract depends on whether you are outside of or within your agreed trial period. 

  1. Outside the trial period.
    1. If you would like to cancel your contract outside of the trial period, we would need you to settle the outstanding balance on your account. This outstanding balance would cover payments due for the rest of the contract.
  2. Within the trial period.
    1. If you would like to cancel your contract within the trial period, this can be done immediately with no notice.

Please note: Although the advertising account belongs to you, restricting or cancelling our access to the account or failing to pay due invoices without prior arrangements outside or within the trial period will be viewed as a request for early cancellation. Therefore, if applicable, we will request that the outstanding balance for the remainder of the contract be made in full, immediately.

Cancellation can only be completed when you remove yourself from all software provided. Otherwise, this will not be viewed as a request for early cancellation and you will continue to be billed at the full rate

These terms take a client-centric approach to ensure that both parties are protected in a strong and transparent partnership.