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Pay-per-Click Advertising Terms

Description of Service

In the interest of a strong partnership and successful advertising campaigns, we have outlined the responsibilities and requirements of our agreement below. These Pay-per-Click Advertising Terms are subject to the General Terms, and each term applies unless otherwise agreed in your contract.

Our service

As your digital marketing partner, we will carry out our Pay-per-Click (PPC) services with a high standard of care. Our PPC services consist of:

  1. Setup and build
    1. We will set up paid advertising accounts with the chosen search engines and build a PPC advertising campaign for your business.
  2. Monitoring and optimisation
    1. This includes a range of campaign strategies, including:
      1. Keyword research.
      2. Competitor analysis.
      3. Mobile optimisation.
      4. Ad extension implementation.
  3. Transparency and satisfaction
    1. We will provide you with monthly reporting and complete ownership of the advertising account.
    2. You will also be able to provide service feedback to make sure you are happy with the service provided by us.

Please note: SearchPoint have no control over the algorithms used by search engines and therefore cannot take responsibility for any detrimental effects from actions made by you or the chosen search engine(s).

Your responsibilities

For us to deliver our services effectively, there are a few specific requirements for you to consider.

These requirements are your responsibility and they are essential to making sure that we can deliver our services properly:

  1. Contact
    1. We will need to have at least one point of contact who will be able to provide login or access details for relevant online accounts and sign off on campaign adverts and content required to promote your business.
  2. Access
    1. To facilitate the delivery of our services, you should provide the required access credentials including, but not limited to:
      1. FTP details.
      2. Google logins.
      3. Website backend access details.
  3. Budget
    1. You are responsible for ensuring that the agreed budgets are paid to the relevant advertising platform.
    2. Any media spend payments are your responsibility. We will work towards your agreed daily budget, and you will have the flexibility to amend the advertising budget every month.
    3. Your management fee may increase to reflect 10% of your monthly spend if that amount is greater, and we will notify you of the changes to your invoice payment amounts.
  4. Tracking
    1. To ensure that your campaigns are tracking and are implemented properly, we may require you or your technical representative to access and make changes to your website.
    2. Although you are responsible for ensuring that tracking is implemented on your website properly, our Account Managers will assist where possible.
    3. After any changes are made to your website by any party, we recommend that all phone numbers, forms, and any other “calls-to-action are fully tested by you and your representative. We cannot be held responsible for any detrimental results caused by changes made by yourself or an authorised third party.
    4. For Google Shopping Campaigns, you will require a product feed and a Google Merchant Centre account.
    5. Our Account Managers are experienced with resolving most issues and will endeavour to assist wherever possible, but ultimately, the responsibility for tracking issues lies with you.
  5. Platforms
    1. You must comply with the terms and conditions of any third-party agreement you enter concerning our services, such as Google’s advertising terms and conditions.
    2. Where indicate in your agreement, you also appoint SearchPoint as an agent to sign up for the relevant services, and accept that you will be bound by their terms.


Our complaints procedure is geared to resolve any client concerns quickly and efficiently. If there are any concerns, please email support@searchpointmedia.co.uk or contact your Account Manager with your specific complaint and relevant information. If your complaint is not resolved within 48 hours, it will then be escalated to a senior member of staff. Your relationship with your Account Manager is essential to making our partnership work, so your point of contact at SearchPoint may be subject to change.


The process for cancelling your contract depends on whether you are outside of or within your agreed trial period. 

  1. Outside the trial period.
    1. If you would like to cancel your contract outside of the trial period, we would need you to settle the outstanding balance on your account. This outstanding balance would cover payments due for the rest of the contract.
  2. Within the trial period.
    1. If you would like to cancel your contract within the trial period, this can be done immediately with no notice.

Please note: Although the advertising account belongs to you, restricting or cancelling our access to the account or failing to pay due invoices without prior arrangements outside or within the trial period will be viewed as a request for early cancellation. Therefore, if applicable, we will request that the outstanding balance for the remainder of the contract be made in full, immediately.

Cancellation can only be completed when you remove yourself from all software provided. Otherwise, this will not be viewed as a request for early cancellation and you will continue to be billed at the full rate

These terms take a client-centric approach to ensure that both parties are protected in a strong and transparent partnership.